Please help by moving some material from it into the body of the article. Producers of the coffee beans argue that the process may improve coffee through two mechanisms, selection and digestion. Selection occurs if the civets choose to eat cherries. Animal sourced digestive enzymes for cats mechanisms may improve the flavor profile of the coffee beans that have been eaten. The civet eats the cherries for the fleshy pulp, then in the digestive tract, fermentation occurs.
This method of production has raised ethical concerns about the treatment of civets due to “horrific conditions” including isolation, poor diet, small cages and a high mortality rate. Intensive farming is also criticised by traditional farmers because the civets do not select what they eat, so the cherries which are fed to them in order to flavor the coffee are of poor quality compared to those beans collected from the wild. Java and Sumatra, including Arabica coffee introduced from Yemen. Still, the native farmers wanted to have a taste of the famed coffee beverage. The natives collected these luwaks’ coffee seed droppings, then cleaned, roasted and ground them to make their own coffee beverage. The fame of aromatic civet coffee spread from locals to Dutch plantation owners and soon became their favourite, yet because of its rarity and unusual process, the civet coffee was expensive even during the colonial era. A cup of Kopi Luwak from Gayo, Takengon, Aceh. Few objective assessments of taste are available. Kopi luwak is a name for any beans collected from the excrement of civets, hence the taste may vary with the type and origin of beans ingested, processing subsequent to collection, roasting, aging and brewing.
In the coffee industry, kopi luwak is widely regarded as a gimmick or novelty item. It would appear that the Luwak processing diminishes good acidity and flavor and adds smoothness to the body, which is what many people seem to note as a positive to the coffee. Petrified dinosaur droppings steeped in bathtub water. Some critics claim more generally that kopi luwak is simply bad coffee, purchased for novelty rather than taste.
Massimo Marcone, who performed extensive chemical tests on the beans, was unable to conclude if anything about their properties made them superior for purposes of making coffee. While the cuppers were able to distinguish the kopi luwak as distinct from the other samples, they had nothing remarkable to appraise about it other than it was less acidic and had less body, tasting “thin”. Marcone remarked “It’s not that people are after that distinct flavor. They are after the rarity of the coffee”. The luak, that’s a small catlike animal, gorges after dark on the most ripe, the best of our crop.